PawnTrust, Inc. is an exclusively tailored marketplace for the estimated 11,000 pawn shops nationwide. The online marketplace (pawntrust.com) digitizes the inventory using advanced image recognition algorithms to automate item descriptions of the participating pawn shops and markets them on a national scale. The marketplace contains cutting-edge technology that streamlines the borrowing, buying, and bartering transactions typically found at a pawn shop. The platform plans to leverage Artificial Intelligence (AI) to optimize pricing, reduce fraud, and create personalized search recommendations to enhance the customer’s experience. These enhancements let consumers experience a frictionless shopping experience on their mobile app that gives them instant access to this nationwide inventory of pawn shops. This is a more efficient way for consumers to shop for items instead of going store to store, while amplifying the overall reach of individual pawn shop owners as part of the “Pawn Partners” network. Consumers that purchase items outside of their local area will have their items conveniently shipped to them. As the intermediary of the transaction, PawnTrust will earn a fee off of every item sold in the marketplace. Many of these local stores do not have a web presence nor capital to market their inventory on a national basis which creates the opportunity for incremental sales from a broader buying base, thus revolutionizing the pawn shop and micro-lending industries.